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07 September 2008
 
Welcome to DivaDirectories arrow Diva Blog arrow Business Women Thorough History
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Business Women Thorough History

Every once in a while I will touch on a women who changed the face of business for women as we know it today.  Today we will talk about Madame C. J. Walker.
 

Ok, you are probably asking WHO is that and what does she have to do with me and my business.  Well, let me tell you about this interesting lady and the contributions she made.
 

A black woman, C. J. Walker was born to slaves in 1867, in Louisiana.  While Sarah was just a child, both parents died leaving her to fend for herself.  After moving in with her sister, she suffered abuse at the hands of her brother in law, and after suffering for some time, at the age of 14, she ran off and got married, only to be struck by tragedy again.  Two years after marrying, her husband was murdered by a lynch mob.
 

Sarah and her young daughter then moved to St. Louis, Missouri, where she found work as a cook and housecleaner.  After all the tragedies she had suffered during her short lifetime, her hair began falling out.  After trying the few available products at that time to no avail, she had a dream in which she believed that she got a new formula for hair growth for black people. She tried this concoction and her hair grew back more than before!
 

After showing this product to several people, she decided to start a business, selling her product to black women.  In 1905, she moved to Denver, Colorado to live with her sister-in-law after the untimely death of her brother.  While still working as a cook, she launched her part time business. While in Denver, she met C.J. Walker, a newspaperman, who assisted her business by placing ads for her in many black newspapers all throughout the country.  As her company grew, her daughter (by this time a recent college graduate, assisted her in running the company).  Sarah divorced her husband in order to devote more time to her business. She travelled in order to promote her business while her daughter ran the company (remember this was 1906). Sarah also sought to bring more women into her business, to empower them and also give them a way to rise above a male dominated society.
 

In 1908, Sarah began Lelia College, in Pittsburgh, Pennsylvania which trained women to sell her products door to door and by 1910, she has more than 1,000 sales people working for her.  Later that year, she moved her headquarters to Indianapolis, Indiana, where her company grew beyond expectation.  By 1914, she was a woman, who only 9 scant years before had $2.00 to her name and was now worth over a million dollars!  The products which she sold ranged from face creams to hair products. 

After spending a childhood into early adulthood in poverty, she had grown to be a very wealthy woman and was able to purchase a mansion along the Hudson River in New York.  When she died in 1919, she was mourned by the black community as an industry pioneer and for many woman, black and white, she was an role model and inspiration.

 

 

 

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DivaDirectories is founded by Portland Marketing Agency DivaDesignWorld.
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