Not by the Book
A few years back I packed up all my business books and carted
them off to the consignment store. And I haven't missed them
for a minute. Sure, I still read books and I refer to my
current favorites in these blogs, but my business book
collection just wasn't saying anything to me anymore. All the
advice, plans, systems, samples, examples, and procedures
seemed too darn complicated for me—and, dare I say it?, too
darn male-oriented. In business, as we all know, it's important
to keep up on trends, news, and events. But I don't want more
info, I want less. Let me re-phrase: I don't want less info, I
want it in tinier doses—the Reader's Digest version of
everything. Information overload took its toll long ago. Still,
I want and need to stay tuned to world happenings, even though
I live in a rural and fairly remote part of Colorado (four
hours from a major airport). So, to catch up and stay current
I rely on my local Public Radio station and the computer much
more than TV. On the internet, I like 'Smart Brief,' the daily
ezine for advertising pros from the American Advertising
Federation. 'Cool News of the Day' is put out Reveries Magazine
and members of The Reveries Club, who describe themselves as
". . .selected, thought-leading companies interested in
associating themselves with the best and brightest insights and
ideas in marketing." A condensed but info-packed general world
news source is the New York Times' 'Today's Headlines,' where I
catch up on world happenings du jour in a few minutes by
quickly scrolling down the page and reading the heads and
subheads.
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