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Secrets to Winning Marketing Videos A well produced video presentation can have a profound impact on your business, turning apathetic prospects into eager clients. Before you spend thousands of dollars on your blockbuster production, I suggest that you consider these ‘secrets to winning video’. == A Super Script is Crucial == The script is the most crucial part of your video. A good script is fast-paced, attention grabbing, effectively communicates your central marketing message, and caters to a specific audience. Steer clear of lengthy harangues and wordy monologues. Writing a video script requires a professional. At DivaDesignWorld we have an extended team of wonderful writers members who are able to meet these needs. A meticulously written script helps schematize the entire concept before actual shooting begins. == Keep It Short & Sweet == The ideal length of a marketing video should remain under 10 minutes. Beyond this point, viewers begin to lose interest. Preparing a shorter marketing video seems daunting at the outset but actually is not. You just need to set your priorities right and focus on what you really want to communicate. The greatest messages in the world are often uttered in just a few minutes, yet repeated for generations to come. If you need assistance crafting a succinct message, the pros at DivaDesignWorld can help. == Select Speakers Carefully == Most people love to talk about their organizations and themselves. Remember, your marketing video is not a home video being made for your boss's mom -- it is being made for an audience that might be interested in buying your product or investing in your next IPO. Only cast people who can genuinely contribute toward making your marketing video effective. It's good to have an anchor person and a few others who have something valuable to say. A person like the chairman or the CEO brings in a sense of authority and hence, should be given a minute or two of coverage. Leaders believe in action, not in delivering interminable speeches. While speaking in front of the camera, ‘performers’ should look and sound comfortable, lucid, confident and amiable. Every aspect of your video throws light on the overall image of your organization. == Production Quality is Key == As mentioned in the previous paragraph, every aspect of your video throws light on the overall image of your organization. Unless you are experimenting with bohemian surrealism, the quality of your marketing video should be high, if not exceptional. Good camera equipment, right angles, correct focus and proper lighting can make a tremendous difference. The last thing you want to show your target audience is a shabbily made marketing video. That's why it is vital that everything is planned before hand, every single shot is pre-conceived and well laid out, and only well-qualified professionals are commissioned to shoot and edit the video. == Find Your Niche == Your marketing video should aim at targeting a particular segment of the market. If you try to address an overly diverse audience, you will end up addressing nobody in particular. Your effectiveness and purpose is lost when this happens. Your marketing video should focus on a one specific audience, even if it means commissioning different videos for different market segments. == When to Commission a Video == Before embarking upon a video marketing campaign, ask yourself a few questions. Does your organization really need a marketing video campaign? Commissioning a marketing video just because the other guy has one isn't wise. Get a marketing video only if your organization really has something to communicate through this medium. If you have no definite message to convey, it'll show in the video. When looking for a production company, make sure they are fully qualified, well-versed with their skill, and have vast experience to deliver the right kind of video campaign to your organization. There are many quality production studios that can assist with this. As a full service agency, DivaDesignWorld can arrange these services on your behalf.
About the Author: Monique Danielle owns Portland Marketing Agency, DivaDesignWorld.com, a full service firm that offers web development, graphic design, consulting, and a wide variety of creative services. She is also the founder of divadirectories.com,a free online resource designed to promote the growth and development of female business owners throughout Oregon, Washington, and the Northwest.
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