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Visual Focus: The Power of "One" Simplicity is key to good design. When you put together a page layout let one thing dominate the page - this is what will catch the readers' eye and draw them deeper into your piece. A dominant headline OR dominant photo works well. A dominant headline AND dominant photo DOES NOT! While the headline and photo may be great in and of themselves, if you try to equally emphasize them you'll end up with a design in which neither really draw attention. On the other hand if you use one visual point, and tastefully accent that visual point you create a clean, well framed piece that gets results. Note: The "one" point of visual focus on your page can also be a cluster of images - if done correctly.
About the Author: Monique Danielle owns Portland Marketing Agency, DivaDesignWorld.com, a full service firm that offers web development, graphic design, consulting, and a wide variety of creative services. She is also the founder of divadirectories.com,a free online resource designed to promote the growth and development of female business owners throughout Oregon, Washington, and the Northwest.
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