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 Most of the time, when you read a keyword enriched article, you get lost in the peppering of those words until the meaning is gone forever.  For those of you who are frustrated by having to choose between loading your article with keywords that will give you a higher search engine rating and writing in a style that’s both comfortable and natural, you know exactly what that’s all about.  The bad news is that you’ll still need to pockmark your text with keywords and phrases that are sufficient to earn your web pages high ranking on the search engine – and, yes, it’s the pages that count, not the websites.  The good news, however, is that there’s no need to sacrifice your writing style in an effort to be a search engine kingpin.

The trick is to simply stick to your subject matter without straying too far off the beaten path.  If, for instance, you’re writing about poodles, then be sure to stay focused on the topic by introducing certain characteristics, behaviors, types, sizes and colors without digressing into conversation about other breeds.  By using keywords that relate to what it is that you’re discussing, the flow of the article will come naturally while offering keyword-rich content.

The first thing to do, of course, is to choose a title that will capture the attention of the target audience while inserting keywords or phrases that will raise your search engine ranking to the top of the proverbial heap.  For most people, a bad (or weak) title is enough to keep them from going on to read the article itself.  Once you’ve tackled the title, you’ll need to be sure that you’ve identified all of the necessary keywords, and then begin to write the body in a style that’s comfortable.  If you stay with the subject at hand, the keywords will work themselves in quite naturally.

Since it’s fairly rare that the first attempt to write an article will be polished enough to be presented to the public, you’ll need to work through a series of drafts.  For the first draft, be sure to begin with a simple outline format – beginning, middle and end, with the highlights in the center of the body’s text.  When writing the content, keep it simple.  Some of the best works are conversational in nature and don’t require John Q. Public to call up the Merriam Webster Online Dictionary in order to understand what’s being said.

By the time you’re ready to tackle the second draft – yes, you’ll need more than one! – it should be a simple matter of revision.  There’s no need to clutter it up with bits of literary flotsam.  Prune it a bit and drop any of the unnecessary fluff so that the points of the article stand out.  Try to avoid using the same word repeatedly – there are lots of synonyms out there that can be used to provide a better flow without corrupting the meaning.  Check for sentence and paragraph structure to see if you need to expand on your thoughts or, perhaps, pare them down a bit to avoid excessive wordiness.

When the time comes to work up a third draft, it’s really just a matter of looking over the elements of the article to make sure that the flow, grammar, relevant information and logical patterning are all good.  One of the most vital areas to examine is the critical information that you’ve presented.  Make sure that you’ve made your points well and haven’t excluded anything.  In other words, if it flows well and gets the information across, you’ve done a good job.  If not, this is your chance to make any necessary changes before its publication.

By this time, you’ve spent a good deal of time and effort working and reworking your article and must now face the task of applying it to the web.  This means uploading it and then finding a way to test the keyword effectiveness on the major search engines by setting and resetting various keywords and phrases until you find the ones that help you to achieve top-notch ranking.  There are certainly programs out there than can be utilized to discover this information – such as Submitexpress.com_Analyzer, but there are much easier ways to get the job done without all of the work that’s involved in using this type of method.

Advertising and/or Marketing firms typically offer packages that include both writing and publication services.  These are real gems to the online business entrepreneur, because they take on the formidable task of writing - specifically with the type of web content in mind that will catapult you to the highest range of search engine ranking, without your having to worry and fuss about all of the writing, keyword peppering, testing and rank achievements. 

Whether you choose to do the work on your own or employ a firm such as DivaDesignWorld, you won’t have to sacrifice a comfortable – and natural – writing style in order to gain a high-profile internet standing.  If you stay focused on the subject matter, a keyword-rich article will be a natural by-product of your writing plan.