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 Women have an eye for detail. They always have, and they always will. If there is a spot on your tie, a woman will always notice. She will notice scuff marks on your shoes, and you won't even realize that she looked down. It's just a gift that women have. Fortunately, most women are not so shallow that they judge people based on their looks. Women tend to save those judgments for the products that they buy.

If you hope to sell products to women, you will have to attract them to the product first. While the function of the product matters the most, getting them to physically look at the product is the tricky part. If she doesn't look at it, read the package, or ask about it, she won't know that it is the product that she needs. You have to package and market your product in a way that will attract women. How do you get her to purchase your product above all others?

It all begins in the stores where your product is sold. Successful stores who market to women know that they must get a woman's attention. Most women enter a store with a shopping list, and their intention is to buy only what is on that list. Store designers constantly work to distract each woman from her list. Those store designers are already setting the mood for you to sell your product. It is up to you from there.

You must package the product with a woman in mind. If you are selling hand lotion you have a lot of competition. Your hand lotion might have the same ingredients as ten other lotions. It may even be priced the same as ten other lotions. The packaging is where you begin to set yourself apart from those ten other lotions. You must catch her eye. Most women are drawn to pretty things and soft colors. Of course, never assume for one minute that just because it is pretty or a color that the woman likes she will buy your product. Women are not that simple. Remember, you are just trying to get her attention, and soft colors and pretty shapes will draw her attention.

Using different colors will also benefit you when you are marketing to women. Especially in the packaging. Women like colors that match other things in their environments. If a woman can get a shampoo that does what she wants it to do for her hair, and that is packaged in a color that matches the colors used in her bathroom, she will buy it. Women also like unique shapes. If your hand lotion bottle has an S shape, while the other comparable hand lotions are in plain bottles, yours will catch her eye first.

Now that you've drawn her attention with your soft colors and pretty shape, you have to pique her interest with the sales copy that you use on the packaging. You must use the sales copy to appeal to her other four senses - you've already appealed to her sense of sight. Find a way to describe how this product will feel, taste, sound, and smell in relation to this woman. You have to let her know that you know what she wants and/or how she feels, and how your product can help. Will it make her prettier? More comfortable? The envy of all her friends? Will it make her life more enjoyable?

While color and shape is what attracts a woman first, and sales copy will pique her interest, functionality is what will ultimately make her buy.  The product must do what she needs it to do. If you can give your product, or the packaging duel functionality, you stand a better chance of making that sale. For instance, if you were packaging perfume, you might consider selling it in bottles that have the old-fashioned squeeze bulb on them. Women love those. Then you could sell refill bottles separately. Almost all women have an old Windex bottle in their cleaning supplies that is filled with something other than Windex. Once they used all the Windex, they found other uses for that wonderful spray bottle, and bought a new bottle of Windex. Windex finally caught on and started selling larger 'refill' bottles.

Price matters, but if you can get a woman's attention, pique her interest, then offer her not only functionality, but duel functionality, you will get the share of the female market that your business needs.