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Business cards can be one of your most cost-effective marketing tools. Designed and distributed correctly, they can actually become mini salesman that your prospects carry around wherever they go.
To become a sales magnet, your business card must include these five elements:
1. What your company can do for the customer Your business card should be an advertisement for your business. For example, rather than just say "PrintDiva", your card should have an attention grabbing headline like "Overnight and Short-Run Printing Specialists" 2. What you personally do, if its not obvious from the business description Once again, your customer is more interested in what you can do to solve his problem than in your job title. For example, rather than limiting yourself to "account executive" for PrintDiva, you can say, "Account Executive, Expert Management & Advise for All Your Printing Projects" 3. Your name 4. Your best contact number. Use your direct number and your cell-phone number, NOT a switchboard number. 5. Your company's name
I have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company's name last! Why? It's the least important thing on your card.
Just remember the old marketing saying " No-one is interested in your business, they are only interested in what you can do for them" Maybe its time for a re-think and possibly redesign your existing business card, so that it becomes a 'mini' salesman in your client's wallet. Graphic design services available via DivaDesignWorld.com
About the Author: Monique Danielle owns Portland Marketing Agency, DivaDesignWorld.com, a full service firm that offers web development, graphic design, consulting, and a wide variety of creative services. She is also the founder of divadirectories.com,a free online resource designed to promote the growth and development of female business owners throughout Oregon, Washington, and the Northwest.
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