FREE WEB SITE CONTENT
FOR YOUR WEB SITE or NEWSLETTER

Need good articles, but lack the funds for a custom written piece? Stock articles found in DivaDirectories’ library can be published free of charge as long as you do not alter the article in any way. Also, you must include our byline at the bottom of every article.

 
09 May 2008
Welcome to DivaDirectories
ClubDiva
Find a Diva (Directory)
Submit Free Listing
Diva News
FAQS & Support
You Can Help!
Opportunities
Diva Blog
Library
Resources
Advanced Search
Contact
Get Newsletter
Login Form
Username

Password

Remember me
Forgotten your password?
No account yet? Create one
Syndicate

Featured Articles
Promote Your Biz

Free Directory Listing

Local BizWomen News

Free Biz Articles  

$3,000 in Benefits for $30
Red Carpet Diva


 

Monique Danielle
DivaDesignWorld

Meet the Diva behind the Directory. Read More. . .

 
Advertise With Us

Advertise with DivaDirectories

Upgrade Options for Free Directory Listings

Submit an Article - Order a Ghost Written Article

Sponsor Yourself or Someone You Admire as a Red Carpet Diva

 


Popular
 

 
Welcome to DivaDirectories arrow Library arrow TECH CORNER: COMPUTER & INTERNET RELATED STORIES arrow Improve Website Success by Improving Key Metrics
Improve Website Success by Improving Key Metrics PDF Print E-mail
User Rating: / 0
PoorBest 

Improve Website Success by Improving the Key Metrics

Metric 1: Visitors
To attract visitors to your website, you may wish to incorporate one or more of the following. The actual mix of tactics that your website employs depends upon budget, your target market, your site’s goals, and a host of other factors. It is wise to hire a knowledgeable consultant to help you construct the best approach.

  • Email Signatures – If you haven’t done so yet, be sure to configure your automated Outlook Signature to include a link to your website. Rather than a boring www.mysite.com. You may want to spice your signature up with something like, “For the Best Widgets in Jonestown visit www.mysite.com”
  • Search Engine Optimization (SEO) – the goal of SEO is to make a website come up higher in the search results of major search engines. Each major search engine has a unique way of determining the importance of a given website. Some search engines focus on content or verbiage. Some review Meta Tags to identify who and what a web site's business is. Most engines use a combination of Meta Tags, content, link popularity, click popularity and longevity to determine a site’s ranking. The procedure of website optimization ensures that a website has all of the necessary ranking criteria to appeal to individual search engine needs.
  • Promote Site on Print Collateral – Display your website address on ALL of your marketing materials, including business cards, brochures, letterheads, promo items, tradeshow booth, etc.
  • Email Marketing – e-Newsletters and direct-email campaigns are an excellent way to boost website traffic. A successful email campaign requires action oriented copy and a well targeted email list. It’s important when implementing an email campaign that you adhere to anti spam laws.
  • Online Advertising – Online advertising can consist of text ads, banner ads, pay per click ads, paid inclusion, affiliate ads, or strategic article placement.
  • Sticky Content – a truly successful site is ‘sticky’. In other words, it’s has such great content that visitors ‘stick’ to it. Sticky behavior includes visiting a site again and again, thoroughly reading a site, rather than landing on the homepage and leaving, telling friends about the site, and bookmarking the site. Content managed sites are best for this in terms of programming maintenance. As for the actual content, DDW can help you discover cost efficient ways to generate meaningful site copy.


    • Metric 2: Conversion Rate

  • Load Time – You literally have seconds to capture a visitor’s attention before they tire, and click to another site. That said, fast load time is crucial to retaining visitors long enough to inspire them to take action (make a purchase or inquire about your product/service).
  • Information Architecture – retaining and motivating visitors requires quality content laid out in an easy to follow, user friendly format.
  • Professional website design – First impressions are everything. If your website is outdated, amateurish, sloppy, unorganized, or just plain ugly, you are not likely to inspire visitors to take action (other than the action of leaving your site). The more professional, aesthetically pleasing and brand consistent that your web design is, the more impact your website will have.
  • Compelling Propositions – You must know what you want your visitors to do, and using specific web strategies, help inspire them to do it.
  • Usability – If your goal is to sell widgets online, you better make sure that the ecommerce experience is easy for even the most tech savvy users. Wanna gather leads? Make sure that your contact information is readily available.
  • Testimonials & Success Stories – Testimonials are extremely powerful, and may come as quotes, actual scanned letters, anecdotes, voice recordings, and more. Get creative with your testimonials.
    · Security and Money Back Guarantees – Alleviate consumer fears by offering money back guarantees and assurance of online security when customers use your shopping cart. Naturally, you have to be able to back these guarantees up!


    • Metric 3: Average Sale

  • Cross-sells and Up-sells – Site copy and interface should be structured to encourage cross sells and up sells. If a visitor is buying widgets, make sure that your site promotes widget holders on the appropriate page (cross sell)
  • Or, if a visitor is buying a silver level widget, make sure that they are notified of the benefits of buying a gold widget on the appropriate page (up sell).
  • Specials, Promotions and Volume Discounts – Specials and promotions can be implemented in a variety of ways, including via email campaigns, print ads, your website. Perhaps you want your ecommerce program to handle a special of the month, a special coupon code, or. . .
  • Wish-Lists – Allowing visitors to build wish lists that can be viewed by friends and family is an excellent way to increase sales.
  • Gift Certificates
  • Most Popular Items
  • New Items
  • Limited Time Offers
  • Free Shipping for Purchases Over $X

    • About the Author:  Monique Danielle owns Marketing Agency and Web Design Firm DivaDesignWorld.com, a full service agency that offers website designt, graphic design, consulting, and a wide variety of creative services.  She is also the founder of divadirectories.com, a free online resource designed to promote the growth and development of female business owners throughout the United States. 

     
    < Prev   Next >
    [ Back ]

    ____________________________________________________________
    Contact Info: monique@divadirectories.com or 503-297-4111

    DivaDirectories is founded by Portland Marketing Agency DivaDesignWorld.
    Woman owned, DivaDesignWorld strives to empower all businesswomen.
    ____________________________________________________________


    ^
    ^