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Making sure that your website is visitor friendly can increase the sales you make. If your website is hard to navigate, slow to load, hard to look at, or hard to understand, your visitor will hit the back button, and you will lose a sale.

The following tips can help to make your website as visitor friendly as it can be.

 1. Begin by making sure that your site loads in the visitors browser as quickly as it can. Graphics should be optimized as much as possible so that they load faster. Website visitors are not patient. If the page takes too long to load, they will hit the back button, and you will never see them again. Compare this to owning a traditional business. If your customers find that it takes alot of time and work to find a parking space when they visit your store, they are likely to stop visiting, or to visit less often.

 2. Is your sales copy easy to understand? Have several people read over your copy to make sure that it is the best that it can be. Make sure that people with different levels of experience and education can understand what you are saying. Make sure that everything is spelled correctly, and that all of the sentences make sense.

 3. Does your sales copy do what you intended? Your sales copy must not only convince the visitor that they need your product or service, it must also convince them that buying the product or service from you is their best choice. You only have a few seconds to get the visitors attention. Once you have their attention, you must keep it. Create a headline that either explains what your product is, and how it can improve the lives of your visitors, or a headline that shows the visitor that you know what their problem is, and how to solve it.

 4. Give your visitors some direction. What should they do next? Avoid cluttering up the site with too many links and options. This can be overwhelming to the visitor. You want to lead the visitor through the site, from one page - or one step - to the next. Close to the end of the journey, the visitor should be convinced that they need the product or service, and that you are the one to buy it from. The end of the journey should result in a sale.

 5. Make the text readable. This refers not only to the size and type of font that you use, but to how you place the text on the page as well. Long lines sentences, and long paragraphs should be avoided. It is also a good idea to use sub-headings to break up the text. The sub-heads also encourage the reader to keep reading.

 6. Make it easy for visitors to interact with your page. Make printer friendly versions of important pages, and direct your visitors to it. Place a subscribe box on every page to capture the visitors email address. Add a link inviting the visitor to share the page with a friend. Consider adding a forum to your site as well.

 7. Make sure that the visitor can contact you easily, and encourage them to do so. Website owners who fail to provide their visitors with a way to contact them lose sales. Building trust is difficult. If the visitor cannot contact you, it is even more difficult, if not impossible. Create a feedback form on your site, and make sure that you let visitors know your policy on answering email. Let them know that you answer all email, and how long it may take for you to respond to them.

 8. Encourage your visitor to return. Place a link that allows the visitor to add your site to their bookmarks on every page. Let the visitor know how often the site is updated. You may even consider telling your visitors what is "coming soon" to your website. This should not be "under construction" pages, but simply a message that tells your visitors what will be added to the site during the next update. You should also encourage them to sign up for your newsletter so that you can inform them when new features are added.

 9. Make your site memorable. You can easily make your site memorable by using a unique logo, and by offering your visitors some type of free service. The visitor should be required to return to the site in order to use the service. Require visitors to register to use the service, then send them reminders often that the service is there.

10. Make your site easy to find. Have you listed your site everywhere? Are you using a signature file? Are you promoting the site offline? What about keywords and search engine optimization? You can build it, but they aren't coming until you tell them it is there. With a traditional business, people can easily drive down the street and see your sign and your business. This doesn't happen on the Internet. It takes alot of time and work to make your site easy to find, but the sales that result from that work make it well worth it.